So with digital India, the scope of e-commerce has expanded and it is expected that it will show green signals in the future as well. So when we are discussing about e-commerce, the one name that we can never miss on the list is Amazon. Amazon is one of the trusted e-commerce and has many types of products to offer, including gadgets, essential goods, furniture, apparels, etc. This is the reason that many vendors find this platform suitable for their online business. After launching the store on Amazon, The first step is to list your products with related description. This step plays a crucial role in the sales of your products. Let’s explore more about it.

Catalogue listing: The fundamental step that can improve your reach

Catalogue or product listing contains basic and genuine information about the product that can convince the potential buyer to buy it. An Optimized listing can help your potential customer to reach your product when he not even aware of the exact product. According to the Baymard study, 61% of sites require their users to search by the exact product type. That means if your product is listed as ‘hair dryer’, the potential customer searching for ‘blow dryer’ won’t be able to come across your product. So Product listing has the power to assist you in reaching the right customer.

Common challenges faced by every Amazon vendor while product listing

• Delay in reaching the customer visibility 

While listing your product on Amazon or any other e-commerce platform, the listing is moderated by the authorized team to check if it follows all the compliances. This takes some time, and if you are not professional, then this time may extend to many weeks. This leads to a delay in sales. It negatively affects the sales and products which need to be updated frequently like anything related to fashion as trends keep on changing in a short period. And in the meanwhile, your competitors will be gaining a profit.

• Inefficiency to analyze and create rich metadata for the products

It is important to understand the behaviour of the potential consumer. Many vendors are not able to scale their product listing as they are not able to create rich metadata. On Amazon, the products are filtered by different attributes, and the vendor needs to understand how to list the attributes to scale up the reach. For example, you can increase the chances of sales of black party wear by categorizing it as “sleeveless, black, party-wear dress, short dress, plunge-neck”, rather than “black party-wear dress”.

How can we overcome all the challenges and optimize our product listing? 

The simplest and feasible way to optimize your product listing is by taking help from the professionals. For this, you can contact Visveya for their catalogue management services. Being a professional, they know how to list the products precisely and efficiently. Moreover, Visveya can even help you with discount and inventory management. This lessens up your burden of operations and you will be able to work on core business strategies. 

Visveya: a helping hand in e-commerce management

Visveya will help you list the fresh arrivals and monitor its stock. According to the product, appealing title and related keywords are planned to assure efficient listing and wider visibility of the product. At the same time, the competitors are closely followed to offer the right discounts and attract more customers. So in a nutshell, Visveya has the solution for all the problems related to e-commerce management. You can consult them to grow your business online on Amazon or any other top e-commerce marketplace.

References

https://vue.ai/blog/vuetag/ecommerce-catalog-management-challenges/
https://www.nchannel.com/blog/ecommerce-product-catalog-management/
https://azbigmedia.com/business/why-to-hire-experts-to-handle-amazon-optimization-for-listings/